Why “Badass” is staying on my business card

In which I talk about really owning my badassery.

I have many titles in my professional life, some of which are quite mainstream.

Naval Flight Officer.
Certified QuickBooks ProAdvisor.
Executive Director.

But I also have a few self-assigned titles that aren’t as mainstream or accepted.

Visionary Badass Changemaker.
The QuickBooks Badass.

Recently, someone told me that I’d have to remove “Badass” from my business card before they’d work with me.

You may think I’d say “oh, hell no” without a second thought and move on, right?

But I’ve really wrestled with it.

Because I have this strange dichotomy that I think may be pretty common; I want to be liked, accepted and respected by…well…everybody, really. But I also have a burning need to live authentically and unapologetically. And here’s the thing.

It’s been working.

I have gained clients simply because of the Badass in my title, and I have retained those clients because they find out that it’s true.

Embracing my badassery is a relatively new thing. I’m both military service member and female. Society discourages us from touting our accomplishments. I’m not “supposed to” be walking around calling myself a badass.

But some colleagues helped me realize about two years ago that I have earned the title. I was the only female aviator in my squadron and one of a small minority on my ship. I have almost 1000 hours in my aircraft and am an Advanced Mission Commander. I have birthed and breastfed two amazing children. I am starting a nonprofit. I am going to graduate school.

These are all things I can take pride in, and I’m not going to apologize for it. Nor should you.

We should not apologize for stepping into our power and owning our accomplishments.

We have the right to tell the world what we can offer.

I have been accused of being an “attention whore.” And for years, I rebelled against the title. But I have to admit, it’s true. And then I ask myself, what do I do with that attention?

I divert it.

I’m not actually comfortable getting face-to-face praise. I’m not great at accepting compliments. But I’m happy to talk at length about other people and issues. I have been known to get on my soapbox at parties and rally reluctant party-goers around paid leave and the FAMILY Act. I have gone on at length about normalizing breastfeeding and supporting all mothers regardless of their choices.

In other words, I use that attention to try and make this world a better place – for women, for families, for children. For all of us humans.

I have always been adventurous, outgoing and semi-blunt. I have always had a strong need to help people and make a difference. I have always spoken out when others wouldn’t or couldn’t.

I am a Badass. And you are too.

Leave a comment and tell me about yourself. Would you feel comfortable calling yourself a badass? What would you tell people about your accomplishments if you had no fear of looking cocky or arrogant? What would you do in my situation? I’d love to hear from you!

Love and purple,


I’m a Badass Changemaker™ and proud of it. Now you say it.

Recently I answered a post on LinkedIn that asked us to describe ourselves in one word and explain why. Here’s what I wrote:

“Badass. I’ve worked hard for everything I’ve achieved, I am an unstoppable force for good, and a woman to be reckoned with. (For instance, I fearlessly end sentences with prepositions.) And most importantly, I’m finally embracing who I am without apology or shame.”

It felt so good to write that. I’ve spent way too long being concerned that people would think I’m cocky or arrogant or bitchy, or any words used to describe someone who challenges power assumptions.

No more.

I’ve worked hard to become who I am. I’ve been challenged by the military, by parenting, by society’s expectations, and I’ve accomplished more than I ever thought possible.

And I’m not done. Not by a long shot.

I’m a short Jewish chick who has been told repeatedly that I can’t do what I’ve done: race cars, graduate flight school, deploy on a carrier, sing with soul, have purple hair, love everyone.

Change the world.

I’m a Badass Changemaker™, and I’m gathering my tribe. You know who you are. The ones who aren’t satisfied with the status quo of this existence. The ones who want more for their children and their children’s children. The ones who want to leave this world a better place than it was when we came into it.

We have much to do. Challenging modern medicine’s approach to birthing and parenting. Elevating mothers and families on our list of priorities. Getting paid leave in our country, the last industrialized nation without it. Bringing authenticity and love to the forefront of our ideals, ahead of strength and financial success.

Who’s with me? Comment and tell me why you want to be a Badass Changemaker™ too. And there’s a BC website coming too, so be sure to follow me for updates on that.

We can do this. It’s starting.

Love and purple to all of you,